For illustrationAll photos (2)

Jean Housen / CC BY-SA 4.0 · Wikimedia Commons

For illustration: the town and the trade, not Forever Baby itself.

Forever Baby

פוראבר בייבי

Baby shop · Baby clothing · Toys and developmental toys · Strollers · Baby carriers · Feeding accessories · Brit and baby-naming outfits

17 Shalma Road, Tel Aviv-Yafo

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Baby shop on Shalma Road in Tel Aviv selling baby clothing, toys, strollers and carriers from well-known brands.

Its website says the shop is run by its owner on Shalma Road and stocks clothing, toys and accessories for babies from brands such as Fisher-Price, Graco, Chicco, Disney and Tomy. It also lists a baby-clothing collection, a special line for brit and baby-naming events, stroller bags, baby carriers, feeding accessories, room decor, strollers, developmental toys and gifts for the baby and older siblings.

12 facts checked 2026-10-22

At a glance

Shabbat: Closed. Friday until 16:00
On offer: Baby clothing, toys and developmental toys, strollers, baby carriers, feeding accessories, brit and baby-naming outfits
Wheelchair: No statement

Own website
Facebook page
Open on Friday

Photos

On its Facebook

For illustration: the town and the trade, not Forever Baby itself.

Prams and children's ride-on toys lined up outside a baby shop. — Prams and children's ride-on toys lined up outside a baby shop

The Tel Aviv promenade and beach, with hotels and towers along the seafront

Opening hours

Checking the clock in Israel

Opening hours by day
Sunday to Thursday	09:00-19:00
Friday	09:00-16:00
Saturday	Closed

Candle lighting 4:33 PMShabbat ends 5:29 PM

As published on foreverbaby.co.il, read 2026-10-22. Shabbat times in Tel Aviv

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Location

17 Shalma Road, Tel Aviv-Yafo

Waze Google Maps

Train: Tel Aviv HaHagana2.1 km from the door, straight line
Bus: Nearest stop 112 mlines 44, 54, 236

Questions

Sunday to Thursday 09:00 to 19:00, Friday 09:00 to 16:00, Saturday closed. As listed on foreverbaby.co.il, read on 22 October 2026.

No. It is closed on Saturday; on Friday it closes at 16:00.

17 Shalma Road, Tel Aviv-Yafo. As listed on foreverbaby.co.il, read on 22 October 2026.

By train: Tel Aviv HaHagana station is 2.1 km away. By bus: the nearest stops are דרך שלמה/דרך קיבוץ גלויות (112 m), ת.רק״ל שלמה (150 m), אצטדיון בלומפילד/דרך קיבוץ גלויות (208 m), שלבים/אליפלט (252 m).

03-629-4148, as published on foreverbaby.co.il.

About Forever Baby

Closed on ShabbatOpen 6 days a week; on Friday it closes at 16:00.
2.1 km from Tel Aviv HaHagana stationBus stops within 252 m: דרך שלמה/דרך קיבוץ גלויות, ת.רק״ל שלמה, אצטדיון בלומפילד/דרך קיבוץ גלויות, שלבים/אליפלט.
Its own website and social pagesThe prices and the news come from the business itself, not from a directory.

Facebook foreverbaby.co.il

Forever Baby is a baby shop at 17 Shalma Road in Tel Aviv-Yafo, in the Tel Aviv District.

Hours, as listed on foreverbaby.co.il on 22 October 2026: Sunday to Thursday 09:00 to 19:00, Friday 09:00 to 16:00, Saturday closed.

The nearest railway station is Tel Aviv HaHagana, 2.1 km away. The nearest bus stops are דרך שלמה/דרך קיבוץ גלויות (112 m), ת.רק״ל שלמה (150 m), אצטדיון בלומפילד/דרך קיבוץ גלויות (208 m).

We found no published accessibility statement, so call ahead if step-free access matters to you.

Tel Aviv-Yafo publishes a list of the businesses it has licensed; this page has not been checked against it yet.

The public registers a directory should check and usually does not. A blank is reported as a blank.

Accessibility statement: None found on its site or its listings foreverbaby.co.il2026-10-22
Companies Registrar: Its website names no company. foreverbaby.co.il2026-10-22
Municipal business licence: Tel Aviv-Yafo publishes its register of licensed businesses as open data, reloaded nightly. gisn.tel-aviv.gov.il2026-10-22

Nothing on this page was written from memory. Each row names the page a fact was read from and the day it was read. Review text and photographs stay with the people who wrote and took them; the page links to them and copies nothing.

Field	Value	Source	Read on	Use
Name	פוראבר בייבי / Forever Baby	foreverbaby.co.il	2026-10-22	Fact, shown
Address	17 Shalma Road	foreverbaby.co.il	2026-10-22	Fact, shown
Coordinates	32.054681, 34.762397 (the government's address map)	govmap.gov.il	2026-10-22	Fact, shown
Phone	03-629-4148	foreverbaby.co.il	2026-10-22	Fact, shown
Website	foreverbaby.co.il	foreverbaby.co.il	2026-10-22	Fact, shown
Opening hours	Sunday to Thursday 09:00 to 19:00, Friday 09:00 to 16:00, Saturday closed	foreverbaby.co.il	2026-10-22	Fact, shown
What it is like	Written from foreverbaby.co.il	foreverbaby.co.il	2026-10-22	Fact, shown
Accessibility	Statement published	foreverbaby.co.il	2026-10-22	Fact, shown
Train and bus	Tel Aviv HaHagana 2.1 km; דרך שלמה/דרך קיבוץ גלויות 112 m; ת.רק״ל שלמה 150 m; ת.רק״ל שלמה 157 m; אצטדיון בלומפילד/דרך קיבוץ גלויות 208 m; שלבים/אליפלט 252 m; שלבים/אליפלט 283 m	openstreetmap.org	2026-10-22	Fact, shown
Companies Registrar	Its website names no company.	foreverbaby.co.il	2026-10-22	Fact, shown
Business licence	Tel Aviv-Yafo publishes its register of licensed businesses as open data, reloaded nightly.	gisn.tel-aviv.gov.il	2026-10-22	Fact, shown
Photographs	2 licensed	foreverbaby.co.il	2026-10-22	Linked, not copied

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