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Its own pictures, from its Instagram. More photographs

Noa

נועה

Clothing shop · Custom-fitted bras · Bras in large and small sizes · Nursing and sports bras · Seamless and strapless bras · Swimsuits

50 Jerusalem Boulevard, Tel Aviv-Yafo

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Custom-fit bra store on Jerusalem Boulevard in Tel Aviv, with bras and swimsuits of its own design.

Its website says Noa opened on 16 November 2010 and was started by a bra designer who had worked for years on designs for brands abroad. It says its aim is to fit bras to every woman, from young girls to older women and for small and large sizes. The store sells bras and swimwear of its own design and manufacture, and a wide range of other bras. The site has size guides and an access map.

12 facts checked 2026-10-22

At a glance

Shabbat
Closed. Friday until 14:00
On offer
Custom-fitted bras, bras in large and small sizes, nursing and sports bras, seamless and strapless bras, swimsuits
Wheelchair
No statement
  • Own website
  • Active on Instagram
  • Facebook page
  • Open on Friday

Photos

On its Facebook

For illustration: the town and the trade, not Noa itself. Its own pictures are on Instagram

Mannequins in casual clothes in a clothing shop
The Tel Aviv promenade and beach, with hotels and towers along the seafront

Opening hours

Checking the clock in Israel

Opening hours by day
Sunday to Thursday10:00-18:00
Friday09:00-14:00
SaturdayClosed

Candle lighting 4:33 PMShabbat ends 5:29 PM

As published on noa-bras.co.il, read 2026-10-22. Shabbat times in Tel Aviv

Shabbat times for Tel Aviv, every Friday

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Location

Map showing Noa at 50 Jerusalem Boulevard, Tel Aviv-Yafo

50 Jerusalem Boulevard, Tel Aviv-Yafo

  • Train: Holon Wolfson1.6 km from the door, straight line
  • Bus: Nearest stop 29 mlines 13, 46, 83

© OpenStreetMap contributors · Distances from OpenStreetMap, read 2026-10-22.

Questions

About Noa

  • Closed on ShabbatOpen 6 days a week; on Friday it closes at 14:00.
  • 1.6 km from Holon Wolfson stationBus stops within 337 m: ת.רק״ל בלומפילד/יהודה הימית, אצטדיון בלומפילד/דרך בן צבי, יהודה הימית/אברהם לוינסון, שבטי ישראל/תג׳ר.
  • Its own website and social pagesThe prices and the news come from the business itself, not from a directory.

InstagramFacebooknoa-bras.co.il

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Last read: 22 October 2026. A person reads every message.

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