PLAY Midtown
PLAY מידטאון
Hotel · No kosher certificate
144 Menachem Begin Road, Tel Aviv-Yafo
Is this your business?Claim it freeA Brown group city hotel of 115 loft-style rooms and suites in the Midtown complex on Menachem Begin Road, in Tel Aviv's business district, with the PLAYGROUND bar and restaurant on its ground floor.
PLAY Midtown is in the Midtown complex on Menachem Begin Road, among the towers of Tel Aviv's business district, with restaurants, shops and a city piazza right below and the Azrieli Mall a short walk away. Its 115 rooms and suites are laid out as lofts, with high ceilings and panoramic windows. On the ground floor is PLAYGROUND, a bar and restaurant that serves breakfast and stays open through the day with cocktails and wine; its page says the restaurant is not kosher. Guests use the Speed Midtown Gym in the complex free of charge. Parking is paid.
At a glance
- Check-in
- From 15:00
- Check-out
- By 11:00
- Meals
- Buffet breakfast at PLAYGROUND, the hotel's bar and restaurant
- Kosher
- No certificate
- Wheelchair
- No statement
- Own website
- Active on Instagram
- Facebook page
- Breakfast
- Café and bar
Your stay
| Check-in | 15:00 |
|---|---|
| Check-out | 11:00 |
On Saturdays and the nights after holidays rooms are given from 18:00. A late departure on a Saturday or holiday is arranged ahead and costs extra.
- Meals: Buffet breakfast at PLAYGROUND, the hotel's bar and restaurantBreakfast is a buffet, served Sunday to Friday from 07:00 to 10:30. PLAYGROUND serves lunch from 12:00 to 15:00 Sunday to Thursday and from 13:00 to 23:00 on Friday and Saturday, and dinner from 17:00 to 23:00 Sunday to Thursday.
As published on brownhotels.co.il, read 2026-10-14.
Photos
On the chain's Facebook
For illustration: the area around PLAY Midtown, not the business itself. The chain's own pictures are on Instagram
Location
144 Menachem Begin Road, Tel Aviv-Yafo
- Train: Tel Aviv HaShalom0.4 km from the door, straight line
- Bus: Nearest stop 127 mlines 1, 40, 42, 44, 47, 50, 51, 53 and 20 more
- Parking: Paid parking.
© OpenStreetMap contributors · Distances from OpenStreetMap, read 2026-10-14.
Questions
About PLAY Midtown
- 0.4 km from Tel Aviv HaShalom stationBus stops within 270 m: דרך נמיר/שדרות שאול המלך, שדרות שאול המלך/הנרייטה סולד, דרך מנחם בגין/דרך נמיר, ת.רק״ל שאול המלך/דרך מנחם בגין, קניון עזריאלי/דרך מנחם בגין, יגאל אלון/עמק ברכה.
- Its own website and social pagesThe rooms and the rules on this page come from the business's own site.
InstagramFacebookbrownhotels.co.il
PLAY Midtown is a hotel at 144 Menachem Begin Road in Tel Aviv-Yafo, in the Tel Aviv District. It is one of the 24 Brown Hotels branches listed on brownhotels.co.il.
Check-in is at 15:00 and check-out at 11:00. On Saturdays and the nights after holidays rooms are given from 18:00. A late departure on a Saturday or holiday is arranged ahead and costs extra. Meals: buffet breakfast at PLAYGROUND, the hotel's bar and restaurant.
The nearest railway station is Tel Aviv HaShalom, 0.4 km away. The nearest bus stops are דרך נמיר/שדרות שאול המלך (127 m), שדרות שאול המלך/הנרייטה סולד (142 m), דרך מנחם בגין/דרך נמיר (149 m). Paid parking.
Its contact page says the hotel's restaurant works without a kosher certificate. It is not in the Tel Aviv-Yafo religious council's index of kosher businesses, read on 13 October 2026. The group's accessibility statement says most Brown hotels have rooms adapted for guests with disabilities, close to the lifts and with room to turn a wheelchair, and that nearly all its spa areas and treatment rooms have been made accessible.
It appears on the municipal business licence register.
The public registers a directory should check and usually does not. A blank is reported as a blank.
- Kosher certificate
- Its contact page says the hotel's restaurant works without a kosher certificate. It is not in the Tel Aviv-Yafo religious council's index of kosher businesses, read on 13 October 2026. rabanut.co.il2026-10-14
- Accessibility statement
- The group's accessibility statement says most Brown hotels have rooms adapted for guests with disabilities, close to the lifts and with room to turn a wheelchair, and that nearly all its spa areas and treatment rooms have been made accessible. brownhotels.co.il2026-10-14
- Companies Registrar
- Its pages name the group, Brown Hotels of the Israel Canada group (רשת מלונות בראון מבית ישראל קנדה), and no company for this hotel. brownhotels.co.il2026-10-14
- Municipal business licence
- Tel Aviv-Yafo's register of licensed businesses, which the municipality publishes as open data and reloads nightly, lists a hotel at 144 Menachem Begin Road that requires a business licence, over 5,616 square metres, with a start date of 28 April 2021, held by Israel Canada Hotels 2019 Ltd (ישראל קנדה מלונאות 2019 בע"מ); it was read on 14 October 2026. gisn.tel-aviv.gov.il2026-10-14
Nothing on this page was written from memory. Each row names the page a fact was read from and the day it was read. Review text and photographs stay with the people who wrote and took them; the page links to them and copies nothing.
| Field | Value | Source | Read on | Use |
|---|---|---|---|---|
| Name | PLAY מידטאון / PLAY Midtown | brownhotels.co.il | Fact, shown | |
| Address | 144 Menachem Begin Road | brownhotels.co.il | Fact, shown | |
| Coordinates | 32.077456, 34.793534 (the government's address map) | govmap.gov.il | Fact, shown | |
| Phone | Hotel 03-639-5504 | brownhotels.co.il | Fact, shown | |
| Chain | Brown Hotels, 24 branches | brownhotels.co.il | Fact, shown | |
| Website | brownhotels.co.il | brownhotels.co.il | Fact, shown | |
| Check-in and check-out | Check-in 15:00, check-out 11:00. | brownhotels.co.il | Fact, shown | |
| Meals | Buffet breakfast at PLAYGROUND, the hotel's bar and restaurant | brownhotels.co.il | Fact, shown | |
| What it is like | Written from brownhotels.co.il | brownhotels.co.il | Fact, shown | |
| Kosher certificate | None published | rabanut.co.il | Fact, shown | |
| Accessibility | Statement published | brownhotels.co.il | Fact, shown | |
| Parking | Paid parking. | brownhotels.co.il | Fact, shown | |
| Train and bus | Tel Aviv HaShalom 0.4 km; דרך נמיר/שדרות שאול המלך 127 m; שדרות שאול המלך/הנרייטה סולד 142 m; דרך מנחם בגין/דרך נמיר 149 m; ת.רק״ל שאול המלך/דרך מנחם בגין 156 m; קניון עזריאלי/דרך מנחם בגין 263 m; יגאל אלון/עמק ברכה 270 m | openstreetmap.org | Fact, shown | |
| Companies Registrar | Its pages name the group, Brown Hotels of the Israel Canada group (רשת מלונות בראון מבית ישראל קנדה), and no company for this hotel. | brownhotels.co.il | Fact, shown | |
| Business licence | Tel Aviv-Yafo's register of licensed businesses, which the municipality publishes as open data and reloads nightly, lists a hotel at 144 Menachem Begin Road that requires a business licence, over 5,616 square metres, with a start date of 28 April 2021, held by Israel Canada Hotels 2019 Ltd (ישראל קנדה מלונאות 2019 בע"מ); it was read on 14 October 2026. | gisn.tel-aviv.gov.il | Fact, shown | |
| Photographs | 2 licensed | instagram.com | Linked, not copied |
Is PLAY Midtown your business?
Claim the page, free, to correct any field, add your own photographs of the rooms, and see how many people read it.
Manage this pageKnow something we do not?
Last read: 14 October 2026. A person reads every message.
Searches that may interest you
- Hotels in Tel Aviv-Yafo
- Cafés in Tel Aviv-Yafo
- Restaurants in Tel Aviv-Yafo
- Bars in Tel Aviv-Yafo
- Ice cream shops in Tel Aviv-Yafo
- Bakeries in Tel Aviv-Yafo
- Delis and food makers in Tel Aviv-Yafo
- All businesses in Tel Aviv-Yafo
- Shabbat times this week
- Businesses by town
play-midtown-tel-aviv
More Hotels in Tel Aviv-Yafo
For illustrationhotelAbratel Sea View Hotelמלון אברטל Sea View4 Yona HaNavi StreetA family-run boutique hotel on Yona HaNavi Street, across from Jerusalem Beach and a short walk from the Carmel Market.For illustrationhotelArmon HaYarkon Hotelמלון ארמון הירקון268 HaYarkon StreetA renovated hotel on HaYarkon Street across from the sea and the old Tel Aviv port, with a front that looks to the sea and a quiet eastern wing.
For illustrationhotelAssemblage Boutique Hotelמלון בוטיק אסמבלאז'48 Allenby StreetA 20-unit boutique hotel in a preserved eclectic-style building of the 1920s on Allenby Street, with a roof open to the sea view and an art gallery on its stairs.The week from Israel, in one email
The week's news, Shabbat times and the next holiday, checked by the Israel.com newsroom. Free, on Fridays, one-click unsubscribe.
One list, unsubscribe in a click. See our privacy policy.
Every fact on this page carries its source and the day it was read. Last read 14 October 2026.
All Hotels in Tel Aviv-YafoAll businesses in Tel Aviv-Yafo