Alex Rif

Alex Rif was born in 1986 in Chernivtsi

Rif was born in 1986 in Chernivtsi, then in the Soviet Union. In 1991 she immigrated to Israel with her family and grew up in Netanya. Her parents were trained as engineers, but in Israel her mother worked as a cleaner and her father as an electrician.

She attended Tchernichovsky High School, volunteered with Magen David Adom and took part in the Bronfman Fellowship. She served as an officer in Military Intelligence. She then earned a bachelor's degree in political science and business administration and a master's degree in public policy at the Hebrew University of Jerusalem.

Through the Civil Service Cadet Program she worked at the Ministry of Economy as a senior adviser to the Employment Commissioner. She also studied screenwriting at the Sam Spiegel school and poetry at Helicon. Her first poetry collection, Silly Girl of the Regime, won the Matanel Prize and a Ministry of Culture award.

In 2015 she co-founded the Cultural Brigade, which promotes the culture of immigrants from the former Soviet Union. In 2020 she co-founded the One Million Lobby and led it as CEO until July 2026. She co-created the documentary series Generation 1.5.

In 2026 she joined the Yashar party led by Gadi Eisenkot and took charge of its immigrant absorption plan. She was elected to the 26th Knesset. She lives in Tel Aviv and has 3 children.