Amir Avivi

Amir Avivi was born in 1969 in Jerusalem

Amir Avivi was born in Jerusalem on 16 April 1969. His father was the diplomat Pinchas Avivi, and the family's postings meant he spent much of his youth abroad, in Italy, Chile, Argentina and Ivory Coast. He studied at Agron school and at Boyar High School in Jerusalem, and finished high school at a British school in Rome.

He joined the Combat Engineering Corps in 1987 and rose through its ranks to command Battalion 605. He later headed the bureau of Chief of Staff Moshe Ya'alon, commanded the Sagi Brigade and the Military Engineering School, and became deputy defense establishment comptroller as a brigadier general. He left the IDF in 2017.

After his release he cofounded the startup 10Dimensions and served as its CEO until 2020. That year he founded HaBithonistim, a group made up mainly of retired senior security officials, and he has led it since. He appears as a security commentator on Israeli television, including Channel 14, Channel 13 and i24.

In June 2020 he and HaBithonistim members met Prime Minister Benjamin Netanyahu to back the Trump peace plan. His book No Retreat was published in May 2023. He worked toward a new party ahead of the 2026 election, but those involved dropped the plan.