Mody Kidon

Mody Kidon was born in 1954 in Israel

Mody Kidon was born in Israel on September 17, 1954. He graduated from the agricultural high school in Pardes Hanna. His father, Yohanan (Dobzhe) Goldberg-Kidon, founded the Gitam advertising agency with Kidon's cousin Moshe Teomim.

He served as a pilot in the Israeli Air Force and kept flying in the reserves, finishing with the rank of major. He earned a bachelor's degree in economics from Tel Aviv University. He also completed the Advanced Management Program at Harvard Business School.

In 1981, after leaving career service, he joined Gitam. In 1994 BBDO Worldwide bought 49% of Gitam, forming Gitam/BBDO. In 1997 Gitam produced the first advertisement filmed in space, for Tnuva milk.

He chaired the Israeli advertising agencies association in 1990 to 1994 and 2009 to 2013. During those years he helped set up television ratings measurement and worked on changing pay methods in the industry.

In 1995 he co-founded Vitania, a real estate developer traded on the Tel Aviv Stock Exchange. In 2010 he founded Alto with Yaniv Malmud, which manages real estate funds in the United States. He lives in Tel Aviv and has 4 children.