Mor Maman

Mor Maman was born in 1995 in Beersheba

Mor Maman was born on July 30, 1995, in Beersheba and grew up there. Her parents were born in Israel and are of Moroccan Jewish descent. Her mother, Ilana, once won the Miss Beersheba competition.

She studied computer graphics at Makif Vav high school. In 2014 she won the Miss Israel title, and during the contest she spoke about being an overweight child and about treating obesity. That year she represented Israel at Miss World but did not place.

After the contest she served in the Israeli Air Force. She later owned a cosmetics company active in parts of America and worked in real estate in Israel. In 2019 she launched the makeup brand Mor Maman Cosmetics, and in 2021 she founded le bébé pur, a care company for babies and mothers.

In 2016 it was reported that she had begun embracing Orthodox Judaism, and in 2025 she described herself as religious and a Chabad follower. She married Yisrael Frank Amsalem in January 2018, had 2 children with him, and they divorced in 2022. In May 2025 she married businessman David Azoulay, and she lives in Netanya.