Moran Zer Katzenstein

Moran Zer Katzenstein was born in 1982 in Migdal HaEmek

Moran Zer Katzenstein was born on 13 August 1982, the eldest of 3 children. Her family lived in Migdal HaEmek and moved to Holon when she was 5. She grew up in a religious home, went to a secular school and was active in the Bnei Akiva youth movement.

She studied media and communication at Katzir high school in Holon. After the army she earned a bachelor's degree in communication and management at the College of Management in 2007, while working at the Shin Bet. She received a master's degree in business administration from the same college in 2010.

She began her career in 2009 as a brand manager at L'Oréal and joined Coca-Cola in 2011. She was marketing VP at Honigman from 2016 to 2018 and later a marketing director at Google. In 2021 she joined Playtika as head of communications.

After a group rape case in Eilat, she founded Women Building an Alternative in 2020. In 2023 the movement started the Handmaids' Protest against the judicial overhaul, and on 29 June 2023 police briefly detained her at a protest near the home of minister May Golan. After 7 October she led the movement's aid operations center.

In February 2026 she announced she was leaving the head role of the movement. In 2026 she joined the Democrats and placed 12th in the primaries, but was not elected to the Knesset. She is married with 4 children and lives in Holon.