Noam Lanir

Noam Lanir was born in 1967 in Haifa

Lanir was born in Haifa in 1967 and spent his early years at Hatzor Airbase, where his father, Lt. Col. Avraham Lanir, commanded Squadron 101. His father was captured by Syria in the Yom Kippur War and was tortured to death in captivity. The family then moved to Ramat HaSharon, lived in Katzrin from 1978, and returned to Ramat HaSharon in 1981.

He studied history at Rotberg High School in Ramat HaSharon and graduated in 1985. He began IDF pilot training but left after about a year. He finished his service in the UAV unit of the Intelligence Corps.

In 1991 he and Ral Nadel opened several Tel Aviv nightlife venues, including Rosalinda and Allenby 58. In 1998 he founded Empire Online with Arnon Katz and other investors to market online gambling sites. The company listed on London's AIM market in 2005, and in 2006 Lanir sold its gambling business to PartyGaming and renamed it Livermore Investment Group.

In December 2007 he bought control of Babylon, a translation software company, and became its board chairman. In 2016 the Israel Securities Authority fined the company and Lanir over reporting breaches. He sold his control of Babylon in December 2019.

Lanir also founded Life Tree Marketing, which markets Israeli hospital services abroad. He lives in Bnei Zion, is married and has 4 children.