Alon De Loco

Alon De Loco was born in 1974 in Beersheba

Alon De Loco was born Alon Cohen in Beersheba, to a family of Iraqi-Jewish and Moroccan-Jewish descent. His parents are Rivka and Benny Cohen. He is married with 4 children, and he has said he began making music to build a better life for his family, who were living in poverty.

His debut album, Party Material, came out in 2005 and was one of the first Israeli reggaeton albums. His songs spread mainly as mobile ringtones, and he later signed a deal with Cellcom. His second album, Doing the Party, followed in 2007 on his own label, I AND I Records.

He wrote and composed the song The Party for Sarit Hadad in 2007 and worked with singers such as Gad Elbaz, Subliminal and Lior Miara. His third album came out in 2010, with the singles Shay and Mamasita. He is also a breakdancer, dance teacher and DJ.

In 2011 he won the reality show Living in La La Land, which earned him a single with Geffen Records. He kept releasing songs in the following years, including Loco Wine in 2013 and a reggaeton single with Cuban singer Gony Angel in 2016.