Musicסאבלימינל

Subliminal

Subliminal, born Ya'akov "Kobi" Shimoni, is an Israeli rapper, singer and record producer known for patriotic Hebrew hip-hop.

born 1979Zionist hip-hopFounding TACT RecordsAlbum "The Light and the Shadow"

Born: 13 November 1979, Tel Aviv
Occupation: record producer, singer, composer, actor
Founded: TACT Records (2003)

Subliminal was born in 1979 in Tel Aviv

Subliminal was born in Tel Aviv on November 13, 1979. His father came from Tunisia and his mother came from Iran, and he grew up in a traditional Jewish home.

He began recording hip-hop at 12 and met Yoav "HaTzel" Eliasi at 15. From 1995 the two performed in Tel Aviv clubs, and in 1998 he helped start a joint underground album of early Israeli rappers.

Before finishing his first album he was drafted into the IDF. Work on the album stopped during his service.

After his release in 2000 he turned his TACT team into a record label. His debut album "The Light From Zion" went gold. In 2002 he and HaTzel released "The Light and the Shadow", which went double platinum, and after the Second Intifada began they became known for "Zionist hip-hop".

In 2006 he worked with David D'Or on the song "Give Me Strength". He won a European hip-hop award in Belgium and married Ines Goldberg in 2010.