Avi Mizrahi

Avi Mizrahi was born in 1957 in Kiryat Yam

Avi (Abraham) Mizrahi was born on December 26, 1957, in Kiryat Yam, to a family of Turkish origin. He attended the military boarding school of the Hebrew Reali School in Haifa. He later earned a bachelor's degree in business administration and computer science from Pace University in New York.

He joined the IDF in 1975 and served in Sayeret Golani before moving to the Armored Corps. He left active service in 1982 and worked abroad in security for the Shin Bet until 1988, when he returned to the army. He went on to command a tank battalion, armored brigades and several divisions, and served as ground forces attaché in the United States.

In 2005 he became a major general and head of the Logistics, Medical and Centers Directorate. He led the Ground Forces from 2007 and the Central Command from 2009 to 2012. In February 2009 his remarks about Turkey caused a diplomatic incident, and the IDF said his words did not reflect an official position.

After leaving the army he became a vice president for international marketing at Elbit Systems. From 2019 to August 2024 he was CEO of Uvision, and since 2017 he has chaired the Behashket Uvevitachon association. He is married to Bracha, has 3 daughters and lives in Zikhron Ya'akov.