Lilac Sigan

Lilac Sigan was born in 1963 in Jerusalem

Lilac Sigan was born in Jerusalem in 1963. Her father, Simha Sigan, was a marketing consultant, and her mother, Dalia Sigan, was an editor at Kol Yisrael and a vice president at the Second Authority for Television and Radio. She grew up in the United States and spent most of her adult life in Israel.

She earned a bachelor's degree in economics at the Hebrew University and a master's degree in business at Tel Aviv University. She worked at the Arieli advertising agency in the 1980s and later in the marketing department of L'Oréal in Paris.

In 1996 she became a business reporter at Haaretz. In 2002 she moved to Globes, where she wrote about marketing and media and later edited Firma magazine until 2011. She also hosted Globes conferences and television programs on the Educational Channel and Channel 10.

In 2013 she joined Maariv as a weekly columnist, writing on politics and society. From 2015 she also wrote for HuffPost on how Israel is presented in international media. In 2022 she led a study of the New York Times coverage of Israel for Bar-Ilan University.

She has published 4 books with Yedioth Books. Her novel Spoons, from 2017, was translated into English. She is married to Ligad Rotlevy and has 2 children.