Moshe Theumim

Moshe Theumim was born in 1945 in Israel

Moshe Theumim, known as Mushik, was born in Israel in 1945. He attended Tichon Hadash high school. He now lives in Ramat HaSharon, is married and has 3 daughters.

After his IDF service he studied psychology and sociology and then communications at Tel Aviv University. As a student he edited the student paper Dorban and worked as a journalist and editor at Yedioth Ahronoth. He was active in the Scouts and from 1969 to 1973 led Young Judaea activity on the US West Coast, where he also studied business administration.

In 1977 he founded Gitam with Yohanan Goldberg. The firm was the first Israeli advertising agency bought by an international media group, Omnicom, which holds 49% of its shares through BBDO. He ran election campaigns and advised prime ministers, presidents and business figures.

In 1997 a group he headed took over management of Hapoel Tel Aviv football club and set up football schools for children in weaker communities, the program known as Mifalot. The group handed the club to Moni Harel in 2008. He sits on the board of the Jewish Agency and the Peres Center for Peace.