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Its own pictures, from its Instagram. More photographs

Kobi & Eli Borochov Hair Concept

קובי ואלי בורוכוב

Hair salon · Hair repair · Keratin and Majestic smoothing · Highlights and balayage · Hair colour · Hair extensions

71 Ben Yehuda Street, Tel Aviv-Yafo

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A hair salon on Ben Yehuda Street in Tel Aviv run by the brothers Kobi and Eli Borochov since 1999, with hair repair, smoothing and colour

Kobi & Eli Borochov Hair Concept was founded in 1999 and rests on the work of the brothers Kobi and Eli Borochov, according to its about page, which presents them as specialists in hair repair and smoothing. The page says they trained at hair academies in Paris, London and Milan, visit professional shows and seminars abroad, were once ambassadors for L'Oréal Professionnel and today represent Schwarzkopf Professional, for which Kobi is a certified trainer. The salon lists keratin and Majestic smoothing, highlights and balayage, colour, styling and hair extensions, and sells hair care products. Its about page lists a bar with ten kinds of coffee, cold and alcoholic drinks and light refreshments, wireless internet and free parking. It is open from 09:30 to 18:00 Sunday to Thursday and from 09:00 to 15:00 on Friday.

14 facts checked 2026-10-15

At a glance

Shabbat
Closed. Friday until 15:00
On offer
Hair repair, keratin and majestic smoothing, highlights and balayage, hair colour, hair extensions
Wheelchair
Its accessibility statement says the entrance to the salon is accessible to people with disabilities and the front desk is staffed.
  • Own website
  • Active on Instagram
  • Facebook page

Photos

On its Facebook

For illustration: the town and the trade, not Kobi & Eli Borochov Hair Concept itself. Its own pictures are on Instagram

Black hair-washing basins with chrome taps along the wall of a hair salon
The tree-lined central walk of Rothschild Boulevard in Tel Aviv, with a kiosk and benches

Opening hours

Checking the clock in Israel

Opening hours by day
Sunday to Thursday09:30-18:00
Friday09:00-15:00
SaturdayClosed

Candle lighting 5:40 PMShabbat ends 6:36 PM

As published on borochov-ke.co.il, read 2026-10-15. Shabbat times in Tel Aviv

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Location

Map showing Kobi & Eli Borochov Hair Concept at 71 Ben Yehuda Street, Tel Aviv-Yafo

71 Ben Yehuda Street, Tel Aviv-Yafo

  • Train: Tel Aviv HaShalom2.3 km from the door, straight line
  • Bus: Nearest stop 140 mlines 4, 10, 62, 62א, 115, 161, 222, 296 and 8 more
  • Parking: Its about page lists free parking among the salon's services.

© OpenStreetMap contributors · Distances from OpenStreetMap, read 2026-10-15.

Questions

About Kobi & Eli Borochov Hair Concept

  • Closed on ShabbatOpen 6 days a week; on Friday it closes at 15:00.
  • 2.3 km from Tel Aviv HaShalom stationBus stops within 303 m: חוף פרישמן, חוף גורדון, פרישמן/דב הוז, גורדון/דב הוז.
  • Its own website and social pagesThe prices and the news come from the business itself, not from a directory.

InstagramFacebookborochov-ke.co.il

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Last read: 15 October 2026. A person reads every message.

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